Google Analytics allows you to monitor and track the traffic to your website, providing valuable insights to help you measure performance and drive growth.
The tool works by embedding tracking code into your website's code. This code collects data on user activities, such as how they found your site and details like age, gender, and interests. Once users leave your site, this information is sent to the Google Analytics server for analysis.
How to set up a Google Analytics account
Create an Analytics account. Go to google.com/analytics. To create an account, click “Get started today”. If you already have a Google Analytics account, click Sign into Analytics.
Set up Analytics for a website and/or app
Good to know
For more on setting up analytics for a website or app, click here.
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