How to Set up Analytics for a Website

Your first step is to set up an Analytics account. If you don’t have one already click here for more on setting up a google analytics account.  

How to set up analytics for your website

1. In Admin, in the Account column, click Create Account.

2. Provide an account name. Configure the data-sharing settings to control which data you share with Google.

3. Click Next to add the first property to the account.

Create a Google Analytics 4 property

You need the Editor role to add properties to a Google Analytics account. If you created this account, you automatically have the Editor role. 

To create a property:

1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2.  Otherwise,

In Admin, look at the Account column to make sure that you've selected the right account. Then, in the Property column, click “Create Property”. 

2. Enter a name for the property (e.g. "Bliss Boutique Hotel or Interlux Villa) and select the reporting time zone and currency. If a visitor comes to your website on a Tuesday in their time zone, but it's Monday in your time zone, the visit is recorded as having occurred on Monday.

3. Click Next. Select your industry category and business size.

4. Click Create and accept the Analytics Terms of Service and the Data Processing Amendment.

Add a data stream

1. Are you continuing from "Create a property", above? If so, skip to step 2.  Otherwise, In Admin, look at the Account column to make sure that you have your desired account selected. Then, look at the Property column to make sure that you have your desired property selected.

2. In the Property column, click Data Streams then Add stream.

3. Click iOS app, Android app, or Web. 

Good to know 

• You can add up to 100 properties (any combination of Universal Analytics and Google Analytics 4 properties) to an Analytics account. To raise this limit, contact your Google support representative.

• If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time.

• Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.

• Google recommends that you change the time zone for a property no more than once per day so Analytics can process the change.